Branding • Campaign • Event
PBEXPO 2026
Designing a large-scale aviation brand experience for one of the industry's fastest-growing trade shows.
Developed a multi-channel campaign system spanning event branding, environmental design, digital marketing, social campaigns, motion graphics, signage, and on-site experiences for PartsBase's flagship aviation expo.
Role
Brand & Marketing Designer
Deliverables
Event Branding, Environmental Design, Digital & Social Campaigns, Motion Graphics, Presentations, Print & Signage
THE BRIEF
PBEXPO brings together airlines, suppliers, and aviation industry decision-makers from around the world. The challenge was to create a unified brand experience that could scale seamlessly across digital, physical, and on-site environments — building awareness, supporting event promotion, and creating a memorable attendee experience.
THE APPROACH
I developed a modern, scalable visual system that balanced innovation with trust. The campaign was designed to adapt across every touchpoint — from social and digital promotion to large-scale signage, presentations, motion graphics, and the physical event environment — creating a consistent brand experience before, during, and after the event.
Scope of Work:
Event Branding
Booth Design
Digital & Social Campaigns
Motion & Digital Experiences
Print & Collateral Systems
BRAND SYSTEM
This year's theme, “From Tarmac to Tech,” pushed the event in a more tech-forward direction, translating the visual language of aviation into a modern, digital-first experience.
I developed a modular design system inspired by circuit-board graphics and geometric elements, allowing the identity to scale consistently across digital campaigns, presentations, signage, environmental graphics, and motion.
A bright, energetic color palette reinforced the themes of technology and innovation while giving PBEXPO a distinctive visual presence across the event experience.
Campaign & Social Systems
Created a multi-channel campaign system designed to build awareness, drive registration, and maintain a consistent visual identity across social media, digital advertising, email, and event communications.
Motion Experiences
Designed motion graphics and digital content for large-format screens, jumbotrons, LED displays, and on-site experiences, extending the campaign identity into dynamic environments throughout the event.
Print & Signage
Designed the event environment as a complete brand experience rather than a collection of individual assets. From booth graphics and retractable banners to hanging signs and directional panels, each piece was designed with environmental scale and attendee sightlines in mind — remaining legible from a distance while maintaining brand consistency up close.
Digital Experience
Designed dynamic digital screens and presentation decks that extended the event identity across digital touchpoints, creating a cohesive visual system while keeping messaging clear, engaging, and easy to navigate.
