Branding • Campaign • Event
PBEXPO 2026
Designing a large-scale aviation brand experience for one of the industry's fastest-growing trade shows.
Developed a multi-channel campaign system spanning environmental design, digital marketing, social campaigns, event branding, motion graphics, signage, and on site experiences for PartsBase's flagship aviation expo.
Role
Brand & Marketing Designer
Deliverables
Event Branding, Social Campaigns, Motion Graphics, Print
THE BRIEF
PBEXPO is one of the aviation industry's leading trade shows, bringing together airlines, suppliers, and decision-makers from around the world. The challenge was to create a united brand experience that could scale across digital. physical, and on-site environments--driving awareness engagement. and a memorable attendee experience.
THE APPROACH
I developed a modern visual system that balances innovation and trust. The campaign was designed to adapt seamlessly across all touchpoints, creating a consistent brand experience before, during, and after the event.
Scope of Work:
Event Branding
Booth Design
Digital & Social Campaigns
Motion & Digital Experiences
Print & Collateral Systems
BRAND SYSTEM
From Tarmac to Tech
This year’s theme leaned into a stronger “tech-forward” direction, translating the aviation industry into a more modern, digital experience. We developed a modular design system built around circuit-board-inspired graphics and simple geometric elements to ensure flexibility and visual consistency across all environments.
The color palette was intentionally bright and energetic, reinforcing a sense of innovation while bringing a more vibrant, “tech-driven” energy to the overall event identity.
Campaign & Social Systems
Created Multi-channel campaign systems to build awareness, drive registration, and engage attendees across every platform.
Motion Experiences
Designed motion graphics and digital content for large screens, jumbotrons, LED walls, and onsite digital experiences.
Print & Signage
Designed as a brand environment, not a backdrop. Every element considered from the sightline of a standing visitor walking the floor — backdrop, tables, overhead signage. Retractable banners, hanging signs, and directional panels. Every piece designed with environmental scale in mind — legible at distance, on-brand up close.
Digital Experience
Designed dynamic digital screens and presentation decks that extended the event identity, reinforcing a cohesive brand system while ensuring clear and effective messaging across all touchpoints.
